Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.
And once they have visited you must have something to entice them to remain and do some shopping, in our website: www.shopshopshop.org. We try to mix our affiliate, we have some highly recognizable name and some not so well known.
One frequent complain we get is the cost of shipping, people are willing to pay for convenience but they do not want to pay for shipping, so we use the free shipping banners when available.
And the great savings the affiliates are offering, this is a lure to catch their attention, after all when people are saving money and are provided with theconvenience of shopping from the comfort of their home they are happy.
Step (1). Mix your affiliates you want some well known names, but remember the well known retailer pay the lowest commissions and are the most demanding.
Donít settle for the first affiliates that accepts you, you may start with a few, but if you build your site right some of the affiliates that turn you down will revisit your site and approve you.
Make sure to keep good records, and stay on top of the affiliate emails to be able to use the incentives they provide to induce people into buying the products your affiliates are offering.
Develop a program where shoppers will provide their email address so that you can inform them of future promotions and savings available to them.
(2). Links are a way to have search engines give your site a high ranking, reciprocal link exchange are a good way to get started , many businesses are in the same position you are in and are looking to link to somebody.
The more links you have leading to your site the better the search engine will rank you. You may choose to pay for links and here again make sure they are giving you good companies to link with.
If you a have a family oriented business you donít want to be link to an adult site. You want sites that related your business or are complimentary.
A example would be if you have a site that sells only clothing you would like to link with a site that sells jewelry or footwear.
(3). Keywords: key words play a crucial role in your internet business, people must be able to find you. Keywords are what people search for on search engines.
People who have never heard of your company are not going to look for youby name but they go on the search engine and type in keywords to be let to a site that matches the keywords provided.
If the keywords type in relate to the keywords on your site then you will getcustomer to come and visit your site, and hopefully buy something.
You will want to have as many combination of keywords as possible in order to drive web traffic to your site, Make sure you have the most popular search terms and use as many as possible.
Keywords is the key to traffic and traffic the key to sales, when your web page comes up near the top ten in response to a searches on searche engines , your traffic will increase and so will your sales.
(4). Contacts: everybody knows somebody so start using the those contacts to promote your business, but do so in a tactful manner so that people are not turn off by your aggressiveness.
Giving somebody a business card and asking them to checkout your website might be a very soft sell that might lead to conversation about your business and help you gain a potential customer.
Just think of all the people that you come in contact with on a daily basis, by themselves it will not be enough to make a fortune but added to the other marketing results it could make your business venture a profitable one.
(5). Incentives: Offer businesses incentives to continuously use your site for their purchases, businesses expend thousands of dollars every month on office products and other essential items for their businesses but get nothing in return, so offer them some kind of rebate or free items for purchasing through your site.
Offering a free gift for individual is also a good policy but make sure that it is contingent on purchases being made so that you donít attract all the freeloaders.
Everybody shops the question is where? Your job is to make sure they do it on your site. Or preferably at www.shopshopshop.org.
This article was posted on Aug 12, 2005
About The Author
Linda Quinones has been active in promoting her own site while helping others to succeed in the Internet marketing field. Previously she was involved the financial sector for several years. Her website is: http://www.shopshopshop.org.
Other Articles By Linda Quinones