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61. |
Communicating with Case Studies
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A few weeks ago, a couple of colleagues and I discussed a new business idea. But, we had trouble expressing how this new business would provide value.
And, out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are histories of business initiatives.
They're like articles, but they put the reader into the shoes of a .....
Author: Robert Abbott
Date Posted: Aug 19, 2005
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62. |
How to Connect Features and Values
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"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!
Want a powerful way to make sure your message leaves an impression on the people who receive it?
Talk about the conseque .....
Author: Robert Abbott
Date Posted: Aug 19, 2005
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63. |
Pitching to Employees
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The senior flight attendant on the WestJet flight was starting the routine safety talk: the bit about flotation vests and emergency exits that we ignore at the beginning of every flight.
“If we could have your attention, please, we would appreciate it - in fact we’d be downright shocked,” she said. The passengers and the rest of the crew laughed along with her and then, having .....
Author: Robert Abbott
Date Posted: Aug 19, 2005
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64. |
Productivity at Home
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Increased productivity, the ability to get more value for our time, our land, or our invested money, is as important at home as it is in the workplace. Let's consider the case of our imaginary friend Jane, and her grandmother.
Jane's grandmother had just one occupation after marrying in her late teens: homemaker. She raised children, and she cleaned and maintained the .....
Author: Robert Abbott
Date Posted: Aug 19, 2005
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65. |
Advantages of Incorporating in Florida
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Starting a business or relocating your corporation’s headquarters? The state of Florida offers many advantages to those businesspeople seeking to relocate or establish a business in the Sunshine State.
In the first quarter of 2005, Florida’s GSP (Gross State Product) was $613.9 billion. This number is up 1.2% from the previous quarter and is up 4.6% from the previous year.
In .....
Author: Eddie Tobey
Date Posted: Aug 19, 2005
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66. |
An Exercise in Creating Your Future
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There are two kinds of people: Those who wait for events to carry them along, and those who take what comes and with it design their own futures.
One of the most powerful success factors in life is envisioning a future. You cannot reach what you cannot imagine. Envisioning a state of affairs of your own desire is the first step in making the future happen.
A Simple Exercise
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Author: Michael Knowles
Date Posted: Aug 19, 2005
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67. |
A Model for Sustainable Business
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Use the word "sustainable" in a business environment and don't be surprised to see some eyeball rolling. The concept of business sustainability for some conjures up images of "tree-hugging dirt lovers," as one bumper sticker proclaims. Yet in the end, sustainability -- not growth for growth's sake -- is the optimal model for long-term business and stakeholder success.
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Author: Michael Knowles
Date Posted: Aug 19, 2005
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68. |
Is Competition Really the Problem?
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The undercurrent in U.S. business today may well be one of fear and even desperation. It would be easy to make such an assessment based on the number of words that have been written on the subject of competition. Businesses in the United States have lost their edge, if the flood of articles and reports on the subject are to be believed.
But is the problem really competition fo .....
Author: Michael Knowles
Date Posted: Aug 19, 2005
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69. |
The Business and Life You Want to Build
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In the early days of my first consulting business, I knew I needed some sort of plan to give me the greatest chance at success. I took many a wrong step, yet in the end I managed to put a solid business together.
I had learned through bitter experience that forming a successful business is to be conscious about the kind of business, and the sort of life, I wanted to have. I sp .....
Author: Michael Knowles
Date Posted: Aug 19, 2005
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70. |
Your Unique Advantage
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You have a unique advantage, an edge no one else has. When you put that unique advantage to work for you -- when you take the time to develop it as you would strengthen a muscle -- you get something that reduces perceived risk and triples your chances for success.
That something is called Informed Confidence.
In fact, research in progress by the SBA Office of Advocacy (http:/ .....
Author: Michael Knowles
Date Posted: Aug 19, 2005
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