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21. |
Know Your Customer
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By really understanding your customer base - how many active customers you have, how many inactive, how many are lapsed, who are (or were) the most profitable, what is their average order value, what do they order and how many times a year do they order.
You may be a retailer who needs to decide who should receive information about a new product. Your customer information is .....
Author: John K Mitchell
Date Posted: Aug 15, 2005
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22. |
Local Business Advertising & Google Adwords
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Local Business Advertising
"I don't need the Internet to advertise - I'm a local business!"
Okay...
If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget?
I hope you would spend that money again and again!
Granted this is the ideal example and you are likely to pay much more then £ .....
Author: Tom O'Brien
Date Posted: Aug 15, 2005
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23. |
How To Get a Better Web Site ROI
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How to increase your business profitability by hundreds of percent
Websites are ubiquitous these days and everybody is trying to get a better web site ROI. With millions upon millions of sites all trying to appeal to the same traffic, what can you do to improve your web site ROI?
What's In A Name
You can use Google Adwords to very quickly and cost effectively improve .....
Author: Tom O'Brien
Date Posted: Aug 15, 2005
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24. |
QVC Infomercial: Star in a Famous Person's Infomercial
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Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins that appeals to millions, and fits into a category that is already a known, successful seller.
But you can star in an infomercial of someone already established. Being a part of a profitable infomercial can bring you opportunitie .....
Author: Susan Harrow
Date Posted: Aug 15, 2005
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25. |
Seminar Business Marketing and Promotion
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Seminar Business Marketing and Promotion
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.
Here are three big barriers I regularly come across with business owners and how .....
Author: Matt Bacak
Date Posted: Aug 15, 2005
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26. |
How To Get Free Publicity For Your Business
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You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!
One of the best ways to do this is to attract press coverage. You don't have to pay for advertising space to get written about in a newspaper or magazine, or on a website. .....
Author: Matt Bacak
Date Posted: Aug 15, 2005
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27. |
Stay In Touch With Leads And Get More Closes
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How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss .....
Author: Joy Gendusa
Date Posted: Aug 12, 2005
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28. |
The e-Marketing Plan - Brief Overview and Working Scheme
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The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and build an image .....
Author: Otilia Otlacan
Date Posted: Aug 3, 2005
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29. |
Yes, You Really Do Need A Marketing Plan
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So you’ve gotten your business going. You have a customer or two. The phone is ringing…a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketing plan.
A marketing plan is a road map detailing the “route” you’ll take to get your business noticed by potential clients. By following a properly crafted plan, you’ll know what to .....
Author: Leslie Guria
Date Posted: Aug 3, 2005
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30. |
Advertising doesn't Cost...it pays!
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Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great. What I want to write about today was advertising…
1) When should I advertise? 2) How should I advertise? 3) How much of a budget s .....
Author: Robert
Date Posted: March 21, 2005
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