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21. |
Sex in Advertising: Does it Sell?
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We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?
Sex appeal can increase the effectiveness .....
Author: Mark Levit
Date Posted: Aug 17, 2005
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22. |
When Advertising Wears Out
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One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing (“on” for some months and “off” for others). The decision is important because the w .....
Author: Mark Levit
Date Posted: Aug 17, 2005
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23. |
How To Make Your Advertising Work!
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Many believe that when it comes to advertising, it’s a necessary evil.
At least that’s how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They’re all wrong.
Here’s what you should be thinking about when putting together an advertising campaign:
1) Who am I .....
Author: Hal Eisenberg
Date Posted: Aug 17, 2005
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24. |
Crazy Ads? Maybe You're Just Out of The Demo!
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My father called me to complain, again. He’s 82 and he’s angry. “Son, I know you’re in advertising and all that”, he usually starts off, “but the ads I see today I wouldn’t give you two cents for. They’re stupid and they don’t even tell you what they’re selling!”
I explained it to him as best as I could. “Dad, it’s OK, you’re just out of the demo.” “I’m out of the what?” “The .....
Author: Hal Eisenberg
Date Posted: Aug 17, 2005
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25. |
Forgot The Ad Budget? Don't Panic!
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Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”. And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.
And then it hits him: No one knows ab .....
Author: Hal Eisenberg
Date Posted: Aug 17, 2005
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26. |
Heard A Good Radio Ad Lately? Neither Have We
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To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.
What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio .....
Author: Hal Eisenberg
Date Posted: Aug 17, 2005
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27. |
3 Inside Secrets To Making You Richer Using Direct Mail!
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Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.
And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiv .....
Author: Craig Garber
Date Posted: Aug 17, 2005
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28. |
A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
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Have you ever wondered how your copy sounds to your prospects when they're reading it?
If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.
The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you c .....
Author: Craig Garber
Date Posted: Aug 17, 2005
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29. |
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
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Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?
Well, the simple truth is... they're all... "Baby Boomers"!
The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.
Here's a few interesting facts about the baby boomers in general:
First, they control 70% of the entire net worth o .....
Author: Craig Garber
Date Posted: Aug 17, 2005
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30. |
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
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There should only be one, over-riding reason why you're doing anything in your marketing.
Know what that reason is?
Of course! To increase the response rates of your sales promotions!
Because that leads to...
Making Yourself A Nice Little Boat-Load Of Cash!
Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, .....
Author: Craig Garber
Date Posted: Aug 17, 2005
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