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31. |
The Most Profitable Product In The World You Can Ever Sell!
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Thank goodness, the most profitable product in the world you can ever sell... also happens to be the easiest product to create.
Can you guess what I'm talking about?
Give up?
Well, that product is...
"Information"!
Let me give you some examples of what I mean: Most information is sold either through written words (books, e-books, magazines and newspapers)... pictures ( .....
Author: Craig Garber
Date Posted: Aug 17, 2005
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32. |
Measure the Response of Your Advertising Campaigns by Using Promotional Products
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For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.
Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you cou .....
Author: Nathan Cain
Date Posted: Aug 17, 2005
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33. |
Is Your Logo Helping or Hurting Your Business?
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The quality of your logo can mean the difference between success or failure. It can be that simple!
Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message.
Every successful company has its own "personality, .....
Author: Nathan Cain
Date Posted: Aug 17, 2005
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34. |
Advertising Headlines and How to Write Them
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1. Attract prospects with your headlineUse your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that y .....
Author: Alan Sharpe
Date Posted: Aug 17, 2005
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35. |
Magnetic Signs: Where Do They Work Best?
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Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems .....
Author: Tony Nagy
Date Posted: Aug 17, 2005
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36. |
How to Save Money by Making Your Own Sign
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In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation – saving money by buying blank substrates inex .....
Author: Tony Nagy
Date Posted: Aug 17, 2005
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37. |
Lamination of Signs
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I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The lam .....
Author: Tony Nagy
Date Posted: Aug 17, 2005
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38. |
The Graphic Problem
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Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the .....
Author: Tony Nagy
Date Posted: Aug 17, 2005
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39. |
Vinyl Banners for the Right Occasion
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The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of bann .....
Author: Tony Nagy
Date Posted: Aug 17, 2005
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40. |
Top 9 Reasons To Advertise
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Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will tr .....
Author: Harry Hoover
Date Posted: Aug 17, 2005
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