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51. |
The Only Bad Advertising Is No Advertising - Or Is It?
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Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”
Before we begin, it might help us to agree on what advertising is, so here’s one definition:
“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, an .....
Author: James Burchill
Date Posted: Aug 17, 2005
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52. |
The Benefits of Specific Advertising
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The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.”
To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of ex .....
Author: James Burchill
Date Posted: Aug 17, 2005
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53. |
How To Write Really Good Ads
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All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
Generally, the "ad writer" wants the prospect to do one of the following:
Visit the store or .....
Author: Edwin John
Date Posted: Aug 17, 2005
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54. |
Cable TV Advertising; Mobile Detailing Customers
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If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to you such as:
Local News
Community Bulletin Boards
Very Targeted .....
Author: Lance Winslow
Date Posted: Aug 17, 2005
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55. |
Advertising Inserts
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One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $ .....
Author: Lance Winslow
Date Posted: Aug 17, 2005
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56. |
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
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If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your new .....
Author: Lance Winslow
Date Posted: Aug 17, 2005
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57. |
Mobile Detailers; Customer Window Displays
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Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give y .....
Author: Lance Winslow
Date Posted: Aug 17, 2005
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58. |
10 Simple Techniques To Make Your Ad Get Powerful Attention
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1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You .....
Author: Sergio Salzberg
Date Posted: Aug 17, 2005
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59. |
Advertising Agency In Boston: Tips and Tricks
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The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or .....
Author: Scott D. White
Date Posted: Aug 17, 2005
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60. |
How To Write Ads That Get Response
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Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy.
You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those “name recognition” a .....
Author: Lisa Packer
Date Posted: Aug 17, 2005
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