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Other Articles By Chuck McKay ( Total Articles = 1 )
1. Bad Seduction - Advertising Techniques That Don't Work
  I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process. First, small business owners are told that advertising often has a cumulative effect, so ad-driven sales may not be immediate. Then, they’re told how to measure and track .....
Author: Chuck McKay
Category: Advertising
Date Posted: Aug 17, 2005

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