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| Other Articles By Greg Chapman ( Total Articles = 1 ) |
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Seven Ways to Waste Your Money on Yellow Pages Advertising
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Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.
1. Attempting to outspend your c .....
Author: Greg Chapman
Category: Advertising
Date Posted: Aug 17, 2005
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