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How To Make Your Advertising Work!
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Many believe that when it comes to advertising, it’s a necessary evil.
At least that’s how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They’re all wrong.
Here’s what you should be thinking about when putting together an advertising campaign:
1) Who am I .....
Author: Hal Eisenberg
Category: Advertising
Date Posted: Aug 17, 2005
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Crazy Ads? Maybe You're Just Out of The Demo!
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My father called me to complain, again. He’s 82 and he’s angry. “Son, I know you’re in advertising and all that”, he usually starts off, “but the ads I see today I wouldn’t give you two cents for. They’re stupid and they don’t even tell you what they’re selling!”
I explained it to him as best as I could. “Dad, it’s OK, you’re just out of the demo.” “I’m out of the what?” “The .....
Author: Hal Eisenberg
Category: Advertising
Date Posted: Aug 17, 2005
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Forgot The Ad Budget? Don't Panic!
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Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”. And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.
And then it hits him: No one knows ab .....
Author: Hal Eisenberg
Category: Advertising
Date Posted: Aug 17, 2005
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Heard A Good Radio Ad Lately? Neither Have We
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To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.
What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio .....
Author: Hal Eisenberg
Category: Advertising
Date Posted: Aug 17, 2005
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