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Top 9 Reasons To Advertise
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Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will tr .....
Author: Harry Hoover
Category: Advertising
Date Posted: Aug 17, 2005
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A Successful Failure
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A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to the company on how I work. From the two meetings and the proposal it .....
Author: Harry Hoover
Category: Advertising
Date Posted: Aug 17, 2005
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Add Email To Your Marketing Mix
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If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn’t live up to expectations.
The plan does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, .....
Author: Harry Hoover
Category: Advertising
Date Posted: Aug 17, 2005
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Are You Newsworthy?
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Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.
That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may be sent. But the media is interested in things that are differe .....
Author: Harry Hoover
Category: Advertising
Date Posted: Aug 17, 2005
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Business Ethics: An Oxymoron?
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Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.
The business and political excess of the last 10 years have taken some PR practition .....
Author: Harry Hoover
Category: Advertising
Date Posted: Aug 17, 2005
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What's The Frequency?
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The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:
* The first time a man looks at an advertisement, he does not see it.
* The second time, he does not notice it.
* The third time, he is con .....
Author: Harry Hoover
Category: Advertising
Date Posted: Aug 17, 2005
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