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| Other Articles By James Burchill ( Total Articles = 2 ) |
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The Only Bad Advertising Is No Advertising - Or Is It?
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Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”
Before we begin, it might help us to agree on what advertising is, so here’s one definition:
“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, an .....
Author: James Burchill
Category: Advertising
Date Posted: Aug 17, 2005
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The Benefits of Specific Advertising
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The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.”
To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of ex .....
Author: James Burchill
Category: Advertising
Date Posted: Aug 17, 2005
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