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Other Articles By Joe Farinaccio ( Total Articles = 1 ) |
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How to Know if Direct Mail Will Work for Your Business
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Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
In other words ...
One shouldn’t pay attention to what people say they’ll do as much as what they actually DO.
For example, it seems most readers of the National Enquirer don’t want to admit they read it. Just ask people, “You read that tabloid stuff?”
"No way! Not m .....
Author: Joe Farinaccio
Category: Advertising
Date Posted: Aug 17, 2005
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