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Other Articles By John K Mitchell ( Total Articles = 1 )
1. Know Your Customer
  By really understanding your customer base - how many active customers you have, how many inactive, how many are lapsed, who are (or were) the most profitable, what is their average order value, what do they order and how many times a year do they order. You may be a retailer who needs to decide who should receive information about a new product. Your customer information is .....
Author: John K Mitchell
Category: Marketing
Date Posted: Aug 15, 2005

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