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The Importance Of A Marketing Plan
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There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.
This is how you do it:
1. Figure out how much money is in your budget.
As we all know, marketing of any kind costs money. How much money you .....
Author: Joy Gendusa
Category: Marketing
Date Posted: Aug 15, 2005
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There’s More To Marketing ROI (Return On Investment) Than Meets The Eye
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All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.
When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 .....
Author: Joy Gendusa
Category: Marketing
Date Posted: Aug 15, 2005
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Stay In Touch With Leads And Get More Closes
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How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss .....
Author: Joy Gendusa
Category: Marketing
Date Posted: Aug 15, 2005
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4. |
Stay In Touch With Leads And Get More Closes
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How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss .....
Author: Joy Gendusa
Category: Marketing
Date Posted: Aug 12, 2005
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