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Advertising That Annoys: The Real Story
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Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it’s whether the advertisem .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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Humor in Advertising
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Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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Is CRM Technology Living Up To the Hype?
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Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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Sex in Advertising: Does it Sell?
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We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?
Sex appeal can increase the effectiveness .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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Is CRM Technology Living Up To the Hype?
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Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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6. |
Sex in Advertising: Does it Sell?
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We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?
Sex appeal can increase the effectiveness .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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7. |
When Advertising Wears Out
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One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing (“on” for some months and “off” for others). The decision is important because the w .....
Author: Mark Levit
Category: Advertising
Date Posted: Aug 17, 2005
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