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| Other Articles By Robert Abbott ( Total Articles = 8 ) |
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1. |
Productivity: So Many Small Things
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We rarely see stories or articles about productivity in the newspaper or on TV. When we do, it’s usually just another story on the economy that defies understanding.
Which is too bad. Our prosperous standard of living arrived, in large part, because of the ability of companies and organizations everywhere, and for the past several hundred years, to increase productivity.
Prod .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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2. |
Better Internal Proposals
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A colleague of mine has a problem. We belong to the same association and he's been trying for quite some time, without success, to get support for one of his proposals.
His lack of results came to mind when a reader asked for ideas about making internal proposals more effective. As she noted in her message, it's necessary to make a business case for proposals, includin .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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3. |
Change, or Reinforce?
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Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?
If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.
Any thoughtful marketing communication (and political .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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4. |
Communicating CEOs
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I see a PR firm has done a survey on the amount of time Canadian CEOs spend on communication, and found they spend almost half of their time on communication.
I think we're supposed to be impressed that CEOs spend that much time on communication. But, quite frankly, what else does a CEO do? And, if you consider both direct and indirect communication, wouldn't that be m .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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5. |
Communicating with Case Studies
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A few weeks ago, a couple of colleagues and I discussed a new business idea. But, we had trouble expressing how this new business would provide value.
And, out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are histories of business initiatives.
They're like articles, but they put the reader into the shoes of a .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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6. |
How to Connect Features and Values
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"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!
Want a powerful way to make sure your message leaves an impression on the people who receive it?
Talk about the conseque .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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7. |
Pitching to Employees
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The senior flight attendant on the WestJet flight was starting the routine safety talk: the bit about flotation vests and emergency exits that we ignore at the beginning of every flight.
“If we could have your attention, please, we would appreciate it - in fact we’d be downright shocked,” she said. The passengers and the rest of the crew laughed along with her and then, having .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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8. |
Productivity at Home
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Increased productivity, the ability to get more value for our time, our land, or our invested money, is as important at home as it is in the workplace. Let's consider the case of our imaginary friend Jane, and her grandmother.
Jane's grandmother had just one occupation after marrying in her late teens: homemaker. She raised children, and she cleaned and maintained the .....
Author: Robert Abbott
Category: Business & Finance
Date Posted: Aug 19, 2005
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