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Other Articles By Wendy Maynard ( Total Articles = 1 )
1. Silver Surfers: Successful Online Marketing to Seniors
  If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. They have money to spend. According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. There are about 8 million "silver surfers" ( .....
Author: Wendy Maynard
Category: Business & Finance
Date Posted: Aug 22, 2005

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