Colors are as powerful as words. It can communicate though without the use of words. It can be as welcoming as a smile yet can be rude as a smirk. We have different perceptions about colors. They can tend to affect our emotions, memories, imagination especially our vision. Designers often neglect the importance of choosing the right colors. As a result, they’re not getting what they are supposed to get. The viewer’s attention is limited. They can also tend to be impatient. Thus, it is their duty to design not just a good design but a design with the right color scheme which makes it spectacular.

Advertisers and manufacturers on the other hand, must give enough attention to other factors in connection with colors. First is demographics. The market of a particular service may be composed of the young or the adult or simply the elderly. The younger the audience is the more essential the color message should be. Children want neon colors – bright, vivid, trendy and hot. Teenagers like diversities thus they can settle to any kind of color like pastel, neon and solid colors. Adults, on the other hand want solid and formal colors. But if your audience is general then you can be safe with the conventional colors. Colors greatly affect our moods. Warm colors like orange and red make us feel secured and safe. Cool colors like green and blue create a relaxed atmosphere. Now you will no longer be surprised why red is a color which is widely used. This is because warm colors grab attention instantly.

Your choice of color must be linked with gender, ethnic and cultural inclination of your target audience. In China, you wear white when you are mourning however in North America it is used to connote snow, youth and is the color of bridal gowns. Caucasians color for power is red while Hispanic’s blue. We are living in a diverse world thus we have to extract the meaning of every color in relation to every one.

The second factor to consider is technology. It was predicted that the colors bronze, copper and metallic will make it as a ‘high tech’ color. They say these colors are attractive and fresh to the eyes thus may be appealing.

To give you a backgrounder on colors, primary colors include red, blue and yellow. They are pure colors. If you mix one to another the colors produced are called secondary colors. Mixing a primary to a secondary color produces tertiary colors. Complementary colors are those found directly across from one another on the color wheel. These colors came from the scientific palette. Artistic palette of colors, on the other hand, includes additive colors which include red, green and blue. Mixing them in equal quantities produces white. Mixing two of them produces cyan, magenta and yellow, also called the subtractive colors. This system of colors is also called the CMYK where K indicates black.

In order to make the color function, these color basics can help you extract the function that’s in them. You got to find it to experience the power.