Link Popularity or Link Analysis

The majority of the major search engines use link popularity as an important criteria in ranking the relevancy of a web site. As search engines have become more sophisticated, so too has link popularity. Link popularity is simply a way of representing the number of links from other web sites that point to your web site.

This link building, or link popularity, strategy has gained immense success due to the crawling nature of most search engines. Spiders crawl from link to link and store pages into their database. Link popularity is generally gained through reciprocal linking. Other web sites would usually point to your web site only if you have a link to their web site from yours.

A few years ago, the number of web sites linking to your site gauged link popularity