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When you Only Have 3 Seconds to Catch a Customer's Eye...
(Advertising)
By: Ed Hough
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You have 3 seconds to capture a consumer's attention at Point of Sale. It's a fact that 70% of the consumer's purchasing decisions are made in-store and that 50% of them are unplanned.
Your product can live or die on the sales floor. The visual display (banner, poster or illuminated sign) you create for your product is your ultimate sales tool. If your display doesn't grab attention in a pleasing way, your product will be overlooked in favour of others that do.
Big budget isn't essential. What is essential is knowledge of both your potential customer and the end user. Expensive visual displays don't necessary draw - eye-catching, useful and appropriate displays do.
A good sign captivates and educates the buyer.
The Visual Display of one of your products can affect the purchase of others. The more your signage reinforces your company image the more likely a purchaser will associate one product with another, making for additional selling opportunities.
Point of Sale materials, however, are a very specialized business and it is wise to consult with professionals in the design of your collateral materials.
When you have 3 seconds to catch a customer's eye, large appealing Visual Display's such as banners, posters and illuminated signs will do the job. To learn more about Visual Display's please visit our website.
This article was posted on Aug 15, 2005
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About The Author
Ed Hough
Visual Display and Print is a digital printing company that prints large format banners, posters and signs for the Gold Coast, Queensland, Australia. Banners, Posters and Signs For Gold Coast
Other Articles By Ed Hough
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